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Sport Business In The Global Marketplace


Author : H. Westerbeek
language : en
Publisher: Springer
Release Date : 2002-10-03


Download Sport Business In The Global Marketplace written by H. Westerbeek and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-10-03 with Business & Economics categories.


Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

Filming Shakespeare In The Global Marketplace


Author : M. Burnett
language : en
Publisher: Springer
Release Date : 2007-01-31


Download Filming Shakespeare In The Global Marketplace written by M. Burnett and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-31 with Performing Arts categories.


This exciting new title investigates the explosion of Shakespeare films during the 1990s and beyond. Linking fluctuating 'Shakespeares' with the growth of a global marketplace, the dissolution of national borders and technological advances, this book produces a fresh awareness of our contemporary cultural moment.

Darwinian Fitness In The Global Marketplace


Author : P. Rajagopal
language : en
Publisher: Springer
Release Date : 2012-11-16


Download Darwinian Fitness In The Global Marketplace written by P. Rajagopal and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-16 with Business & Economics categories.


Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics.

Intellectual Property In The Global Marketplace


Author :
language : en
Publisher: DIANE Publishing
Release Date :


Download Intellectual Property In The Global Marketplace written by and has been published by DIANE Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.




Museum Marketing


Author : Ruth Rentschler
language : en
Publisher: Routledge
Release Date : 2007


Download Museum Marketing written by Ruth Rentschler and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.


Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as 'customers'; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the latest in marketing thinking to bear on the museum sector taking into account both the commercial issues and social mission it involves. Carefully structured to be highly accessible the book offers: * A contemporary and relevant and global approach to museum marketing written by authors in Britain, Australia, the United States, and Asia * An approach that reflects the particular challenges museums of varying sizes face when seeking to market an experience to a diverse set of stakeholders: audience; funders; sponsors and government. * A particular focus on museum marketing in the 'Information Age' * Major case studies at the beginning and end of each section of the book, and smaller case studies within chapters The hugely experienced author team, includes both leading academics and practitioners to ensure the book has broad appeal and is both relevant, innovative and progressive in approach. It will be essential reading for students in museum studies, non-profit marketing, and arts management and marketing. It will also be equally relevant for professionals working in and managing museums and galleries, heritage attractions and ministries of arts. * The most up-to-date treatment of marketing museums with a global approach * Blend of academic and practitioner expertise to appeal to students and professionals seeking a contemporary and relevant approach * Features a range of international case studies that demonstrate the museum experience and draw out the particular challenges that museums and galleries of varying sizes and types face in the global marketplace

Environmental Ethics And The Global Marketplace


Author : Dorinda G. Dallmeyer
language : en
Publisher: University of Georgia Press
Release Date : 1998


Download Environmental Ethics And The Global Marketplace written by Dorinda G. Dallmeyer and has been published by University of Georgia Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Philosophy categories.


The global market is the largest and most powerful socioeconomic institution on the planet, and as such it demands that those who desire to benefit from it or those who seek to regulate it realize the economic and environmental consequences of their actions. The contributors to Environmental Ethics and the Global Marketplace argue that the health of the environment is inextricably linked to the health of the economy, and economic strength depends on the preservation of environmental values. Ultimately, economic and environmental sciences must merge more completely if we are to arrive at ethically justified principles as the basis for national and international environmental policy process, enabling environmental ethics to move beyond academic venues into domestic and international decision making.

Screenwriting For Profit


Author : Andrew Stevens
language : en
Publisher: Taylor & Francis
Release Date : 2017-06-14


Download Screenwriting For Profit written by Andrew Stevens and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-14 with Performing Arts categories.


Screenwriting for Profit: Writing for the Global Marketplace teaches readers how global trends define the marketplace for saleable screenplays in key international territories as well as the domestic market. Veteran writer, producer, and director Andrew Stevens gives you the insider edge you need to write for the global marketplace, sharing his decades of experience producing and financing everything from micro-budget independent films to major studio releases. In leveraging Stevens’ comprehensive experience, you will learn how to determine specific subject matter, genre, and story elements to make the most of international sales trends, and harness the power of these insider strategies to craft a screenplay that is poised to sell.